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Brevo, formerly known as Sendinblue, is among the most budget-friendly and best email marketing platforms available today. It’s tailored for small to medium-sized businesses, combining email marketing, automation tools, and CRM features into one easy-to-use platform. With professional-grade templates and strong automation workflows, it’s already established itself as a firm favorite among marketers.
Brevo provides a free plan for beginners and budget-conscious businesses, allowing unlimited contacts and up to 300 emails daily. It also includes SMS and WhatsApp marketing, which isn’t usually found in basic tools.
Brevo: Core capabilities
Brevo’s core toolset remains one of the more well-rounded you’ll find at this price point. At the center of it all is a drag-and-drop email builder with 40-plus customizable templates, along with segmentation, personalization, and real-time campaign analytics (including open rates, click-through rates, and heat maps). These tools are available even on the free plan, giving you a genuine taste of what the platform can do before you commit.
You can build automated workflows triggered by sign-ups, purchases, website visits, and more. The Standard plan removes the 2,000-contact automation limit, making it practical for growing lists. Plus the built-in CRM lets you manage your entire contact database directly inside Brevo, with visibility into interaction history, deal stages, and audience segments without third-party integrations.
Beyond email, multi-channel marketing spans SMS, web push notifications, live chat, and even WhatsApp campaigns. It’s worth noting that WhatsApp features are more restricted than the others, available only on Professional and Enterprise plans.
Landing page creation is available from the Standard plan, though it remains more limited than standalone tools like Unbounce. If landing pages are central to your workflow, that’s worth weighing carefully.
Brevo: AI tools
Brevo made a significant push into AI-powered marketing in 2024 and 2025. The most visible result is Aura, Brevo’s AI marketing agent, which launched in May 2025. Aura is accessible from any page in your dashboard, including directly inside the email editor, through a chat-style interface.
You can use Aura to generate subject lines, draft email body copy, create CTAs, and refine existing content with tone adjustments or multilingual translations. These content generation features are available even on the free plan.
Another useful AI addition is the predictive send-time optimization, available from the Standard plan. It uses your past campaign data to automatically send emails at the time each individual contact is most likely to engage. According to Brevo, this results in measurably higher open and click rates compared to manually scheduled sends.
The platform also offers AI-powered dynamic content, letting you tailor product recommendations, images, and copy based on each subscriber’s behavior and purchase history. Brevo’s Conversations platform also uses AI to help support teams summarize live chats and generate on-brand responses faster.
For enterprise users, AI segmentation (launched December 2024) takes personalization a step further. Rather than manually configuring filters, you simply describe the contacts you want to reach in plain language. For example, “customers who purchased X in the last 30 days” prompts the AI to build the segment automatically using machine learning. It’s a genuinely useful feature, though it’s currently limited to Enterprise plan subscribers only.
Brevo: Ease of use
Brevo is often praised for its easy-to-use interface. Signing up is quick and takes just a few minutes. The onboarding process includes helpful prompts and guidance, perfect for first-time users.
The email editor is intuitive, with drag-and-drop features that make building email marketing campaigns easy, even if you’re not technical. Tasks like uploading a contact list or designing an email campaign are quick and efficient.
New users can also access resources such as tutorials, blogs, and webinars, offering step-by-step guidance to maximize the platform’s benefits. However, some users occasionally experience lags and tricky data imports, which can disrupt an otherwise smooth experience.
Brevo: Customer support
Brevo offers solid customer support with live chat, email, and a detailed knowledge base. However, the tiered approach gets a mixed reception.
Free plan users get basic support, while paid subscribers enjoy faster response times through priority channels. Most users have positive experiences with the support team, but sometimes, responses can be slow during busy periods.
The absence of phone support might be another downside for those needing immediate help. The knowledge base is well-organized and full of tutorials, guides, and FAQs — but that may not be enough for every situation.
Brevo: Plans and pricing
|
Plan |
Starting rate (paid annually) |
Starting rate (paid monthly) |
|---|---|---|
|
Free |
$0/month |
$0/month |
|
Starter |
$8.08/month |
$9/month |
|
Standard |
$16.17/month |
$18/month |
|
Professional |
$449.08/month |
$499/month |
|
Enterprise |
Custom pricing |
Custom pricing |
Brevo restructured its plan lineup in October 2025, replacing the old “Business” tier with a renamed “Standard” plan and introducing a new “Professional” plan for high-volume senders. There are now five tiers in total, each priced by monthly email volume rather than contact count. All paid plans come with a 10% discount when billed annually.
The Free plan stays generous with 300 emails per day, up to 100,000 contacts, and access to core tools including the drag-and-drop editor, basic automation, and the Aura AI email builder. The Starter plan from $9/month removes the daily sending cap and raises your monthly limit, starting at 5,000 emails. Note that automation on this plan is still capped at 2,000 contacts and removing Brevo’s logo requires a $9/month add-on.
Moving up to Standard ($18/month) unlocks landing pages, A/B testing, advanced analytics, and full marketing automation without contact limits. The Professional plan, starting at $499/month, is aimed at high-volume teams. It adds WhatsApp campaigns, AI segmentation, push notifications, a dedicated analytics studio, and up to 10 user seats. Enterprise offers custom pricing with unlimited contacts, subaccounts, an SLA, and a dedicated account manager.
Brevo: Final verdict
Brevo offers a great mix of affordability and functionality. With powerful automation tools, CRM integration, and an intuitive design, it’s accessible for small and medium-sized businesses. Its multi-channel marketing features also give it an edge over competitors.
However, some downsides include limited landing page capabilities and occasional lags, which might annoy users looking for a more comprehensive solution. Brevo is ideal for businesses that prioritize email marketing over full campaign management.
Brevo: FAQs
What makes Brevo different from other email marketing tools?
Brevo offers competitive pricing and charges based on email volume instead of contact count, making it more cost-effective for businesses with large databases. Its built-in CRM and support for SMS/WhatsApp marketing also distinguish it.
Is Brevo good for beginners?
Yes, Brevo is beginner-friendly thanks to its intuitive interface, robust tutorials, and generous free plan. Its drag-and-drop editor simplifies email creation, and the automation tools are easy to implement even for novices.
Does Brevo support advanced marketing automation?
Absolutely. Brevo’s automation tools allow users to create workflows triggered by various customer actions, such as email opens or website visits. Advanced users can set up custom workflows for deeper personalization.
Is there a free trial?
Brevo offers a free plan instead of a time-limited trial. This free tier supports up to 300 emails per day, giving users a chance to explore core features before committing to a paid plan.
Can I create landing pages with Brevo?
Brevo allows for basic landing page creation, but it lacks the sophistication and customization options found in dedicated tools like Unbounce or Instapage. For businesses heavily reliant on lead pages, this could be a disadvantage.
