OpenAI is entering the browser world with the launch of ChatGPT Atlas, an AI-enabled browser.
Atlas, now available globally, can be accessed through Apple’s macOS, with support for Windows, iOS and Android coming soon. The announcement comes several months after rumors in July that OpenAI would release a web browser that would challenge the dominance of Google’s Chrome.
In a livestream, CEO Sam Altman said he hopes Atlas will help bring about a new way of interacting with and using the web, one where people chat with the browser rather than typing a URL.
“We think AI represents a rare once-in-a-decade opportunity to rethink what a browser can be about and how to use one, and how to most productively and pleasantly use the web,” Altman said. “Tabs were great, but we haven’t seen a lot of innovation since then, so we got very excited to really rethink what this could be.”
Atlas is meant to offer users a more seamless way to browse the web and ask chat agents questions. It invites users to either search for information via a prompt or question, or just type a URL.
Part of Atlas’s value proposition is the ability to call on agents to do tasks directly in the browser. However, agents will only be available to ChatGPT Business, Plus and Pro users for now.
Users can download Atlas from its dedicated site, but must log in to their ChatGPT account to begin using it.
Chatting with a browser about your memories
Atlas differentiates itself from browsers like Chrome or Apple’s Safari with its chat feature. The home page essentially is ChatGPT, with a prompt box and several suggested questions. During the livestream, OpenAI said that the more people use Atlas, the more personalized the suggestions will be.
The chat box “follows” the user, meaning people can chat with ChatGPT on any website. The model will read what’s on the browser and answer any questions users might have.
When you first open Atlas, it prompts you to import data from other browsers you may be using. When I set up mine, it only asked me for Chrome or Safari, the two browsers I mainly use. Importing browser data creates a memory base for Atlas that ChatGPT will reference. So far, Atlas’s memory is hit or miss. I connected my Chrome history, and when I asked about a recent travel destination search I did (and have been searching for every day for a month), Atlas claimed I had never searched for that information.
The in-browser chat also reduces the copy-pasting that users often resort to when, say, writing an email. People can open their Gmail, then ask ChatGPT in the browser to help tidy up the message. Of course, Gmail or any other Google Workspace product already offers Gemini-powered capabilities, such as email rewriting.
OpenAI CEO of Applications, Fidji Simo, said in a blog post that users can toggle browser memory on or off and control what it can see.
Agent mode on the browser
In the past few months, OpenAI has shored up its agent infrastructure in the expectation that individuals and enterprises will rely more and more on agents.
Agents on Atlas can use the browser if needed to accomplish a task. For example, you could be looking at a recipe and ask chat to build a grocery list. The agent can then begin shopping on your preferred grocery site. OpenAI has already added a buy button to ChatGPT and proposed an agentic commerce protocol, which could be helpful for Atlas. However, during the demo, OpenAI staff opted not to let the agent proceed to purchase products.
Having the agent directly in the browser moves a step beyond point A, where the browser uses an agent in Chrome. Ideally, it already knows what you were looking at and has the information it needs to access and execute on the browser.
A new browser war
With more people using AI models and chat platforms for web searches, launching an AI-enabled browser has become another battleground for model providers. Of course, as Chrome has become more popular, it has slowly added AI capabilities thanks to Google's Gemini models. Google has also been experimenting with other AI-powered search capabilities, such as generative image search. But, companies like Perplexity, with its Comet browser, is hoping to take on Chrome. Opera, long a Chrome competitor, also repositioned itself as an AI-powered browser by embedding AI features into its platform.
For some, Atlas represents a fresh new way to use a web browser.
However, many pointed out that Atlas does not exactly reinvent the wheel, as it shares some features with Comet.
What is interesting about Atlas is how familiar it is. It looks just like ChatGPT, but it also has tabs like Chrome.
OpenAI emphasized that this is the first version of Atlas, implying that this may not be its final form. What is for sure is that Atlas is OpenAI’s first volley in the AI browser wars.
