Samsung is getting ready for CES, which takes place in Las Vegas from January 6 to January 9. The company will use the trade show to unveil new TVs, monitors, and home appliances.
Samsung’s CES unveiling event is called The First Look, and you can see the teaser (trailer?) for it embedded below. The tagline for the 2026 event is “Your Companion to AI Living”.
The video shows glimpses of TVs with slim bezels and metal finishes, as well as a robot vacuum cleaner with a camera (presumably used for AI-enhanced obstacle avoidance).
The theme of Samsung integrating AI across its multiple product ranges features prominently as you may have expected. Samsung is planning on bringing Google’s Gemini to its Bespoke AI refrigerators, for example.
Samsung’s The First Look event is taking place on January 4 at 7 PM local time in Las Vegas at the Wynn. On stage will be TM Roh (CEO and Head of Samsung Device Experience), SW Yong (President and Head of Samsung Visual Display), and Cheolgi Kim (Executive Vice President and Head of Samsung Digital Appliances).
