YouTube’s biggest growth these past few years has come from viewership on TVs, and the Google-owned company is now looking to make some more money from that.
One way to do it is the introduction of unskippable 30-second ads on TVs. These are now available for advertisers globally. The company explains to advertisers that its AI “dynamically optimizes between 6-second Bumpers, 15-second standard, and 30-second connected TV-only non-skippable ad formats, ensuring your campaign reaches the right audience at the right time”.
Obviously, the solution is to pay for YouTube Premium if you hate ads. YouTube even made Premium Lite, the cheaper option, much more enticing recently by adding new features to it, so if you don’t want to pay for all-out Premium, perhaps you should go the Lite route instead.
