Adobe is bringing AI assistants to some of its biggest creative apps.
New chatbot-style tools are now rolling out in public beta for Photoshop, Premiere Pro, Illustrator, InDesign and Frame.io. The new assistants are designed to handle repetitive tasks and help users make edits using natural language prompts.
Rather than digging through menus or learning complex workflows, users can simply describe what they want to do. Then, the software does much of the heavy lifting.
For Photoshop users, that means being able to reorganise layers, swap backgrounds, resize assets for different platforms and make other edits by describing the desired result. It’s a broader version of the AI-powered editing tools Adobe has already introduced through Firefly. Furthermore, these tools are also in the web version of Photoshop.
Premiere Pro is getting what could be one of the most useful implementations. The assistant can organise footage into bins, rename clips based on what’s happening in a scene and even analyse spoken dialogue to automatically place markers on a timeline. In addition, Adobe says it can also help create an initial video structure. This reduces some of the setup work that often comes before editing can begin.
Illustrator’s assistant focuses on production tasks, helping users spot missing fonts, fix colour mode issues and reorganise layers. It can also generate multiple design variations from spreadsheets and documents.
Meanwhile, InDesign’s version is aimed at publishing workflows, allowing users to apply styling updates and print-readiness checks across entire layouts. Frame.io users can use the assistant to organise assets, surface revision notes and even suggest B-roll footage during the editing process.
While each assistant is tailored to its respective app, they’re all powered by Adobe’s underlying “conversational creative agent” technology. Adobe says the goal is to give every creative professional an AI assistant that understands the tools they’re already using. Rather than offering a one-size-fits-all chatbot, Adobe aims for a more personalised experience.
The rollout marks one of Adobe’s biggest AI expansions yet. After introducing AI assistants to Express, Acrobat and Firefly, the company is now bringing the same prompt-driven approach directly into the Creative Cloud apps. These are the apps that many designers, photographers and video editors use every day.
