Samsung has revealed that it will be hosting an event ahead of CES 2026. The South Korean giant will unveil its ‘vision for DX division for 2026’ and ‘AI-driven customer experiences’ during the event.
The company will host ‘The First Look’ event two days ahead of CES 2026 on January 4 in the Latour Ballroom at the Wynn Las Vegas.
Samsung CEO and Head of DX (Device eXperience) Division, TM Roh, will take charge of the keynote and will be joined by other key company leaders. The event will be livestreamed on Samsung Newsroom and Samsung’s YouTube channel.
We expect Samsung to announce the Galaxy Z TriFold’s global availability and pricing at the event. The company is also expected to unveil new smart TVs, smart home products, and other appliances at the event.
