Adobe is holding its Max conference in Miami Beach today, and it has used the occasion to announce a bunch of new AI features, along with an expanded partnership with Google. The most interesting of the former is what Adobe calls always-on agents, which are coming to its Firefly AI Assistant in early 2027 in beta.
The idea is that you pick a pre-defined agent built for a specific creative workflow, customize what it does, set a goal, and review its plan before it begins. The agent then keeps working in the background even when you step away, decides when to repeat tasks, learns your preferences from feedback, and checks in when it needs a decision or your approval.
Adobe gives the example of a multi-week video project, where the agent would organize incoming footage, remove duplicate clips, and flag camera shake or audio issues for you to review. A central dashboard in Firefly lets you keep track of its progress and approve its work.
The Firefly AI Assistant is also getting Plan Mode, which lets you review, edit, and approve the agent’s plan before it starts, or just let it run on its own. There’s a new Model Selector too, with an Auto-Select option, and you can now set formats, colors, brand guidelines, characters, and products once and have them apply across all your projects.
As for the partnership with Google, Acrobat will soon be available in Google Workspace through Google Drive and Gmail, showing up as a suggested app with an “Edit with” option in file previews. Adobe will also add Google’s AI models to the ones powering Acrobat’s AI features, expand its connectors in Gemini and Gemini Enterprise with Acrobat and additional creative tools, and bring its creative tools to AI Mode in Google Search.
Adobe customers can already use Google models like Gemini Omni, Veo, and Nano Banana, and the two companies say Google’s latest image and video models will keep coming to Firefly, Photoshop, Premiere, and Adobe Express. Additionally, Adobe and Google DeepMind are exploring a customized Google image model for Photoshop, which could enable near-real-time edits. Neither company has said when any of the Google integrations will go live.
